Market Research Analysts


  • Position Start Date:
    Immediate
  • Rate of Pay:
    $20/Year
  • Number of Positions Available:
    1
  • Type:
    Full Time
  • Duration:
    Permanent
  • Average Hours Per Week:
    40
  • Schedule:
    • Days
  • Education:
    • College
    • University
  • iSTORM New Media Inc
  • 303 Bagot St. Unit 208
  • Kingston, Ontario
  • K7K 5W7
  • Telephone:
    613-547-5252
  • Web Site:
    www.istorm.ca

You could be perfect for this position if you are organized, efficient, innovative and up-to-date on market trends. Duties will include creating reports for Marketing Managers about feasibility and costing as well as assisting with the implementation and fulfillment of marketing plans. A degree/diploma is preferred. Two positions available.

 

Occupation Tasks

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Monitor industry statistics and follow trends in trade literature.
  • Measure and assess customer and employee satisfaction.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Develop and implement procedures for identifying advertising needs.
  • Direct trained survey interviewers.

Occupational Requirements

  • Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
  • Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used.

Worker Requirements

  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Worker Characteristics

  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.

Worker Characteristics

  • Integrity - Job requires being honest and ethical.
  • Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems.
  • Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
  • Initiative - Job requires a willingness to take on responsibilities and challenges.

Occupation Tools and Technology

  • Tools - Notebook computers, Personal computers, Desktop computers, Personal digital assistant PDAs or organizers
  • Technology - Content workflow software, Analytical or scientific software, Customer relationship management CRM software, Categorization or classification software

Worker Requirements

  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Experience

  • Related Work Experience - Over 2 years
  • Required Level of Education - University Degree or College Diploma

 

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